The Congregational Consulting Group, organized in 2014 by former consultants of the Alban Institute, is a network of independent consultants. We publish PERSPECTIVES for Congregational Leaders—thoughts on topics of interest to leaders of congregations and other purpose-driven organizations. — Dan Hotchkiss, editor
Sarai Rice 
SWOT analysis is ubiquitous. This planning and decision-making tool is used in so many different professional environments, it is widely understood by church members. However, from my point of view as both a consultant and a working minister, SWOT needs to be expanded to direct attention to not only what is known, but what is only dimly seen through eyes of faith.
The more I talk to members of my own congregation, the more I discover that they struggle with belief, and it’s the message itself, not just its institutional forms, that they struggle with. The language Christians have used about life with God for centuries—the Trinity, sin, atonement, the Resurrection—doesn’t make sense anymore, even to some of my oldest and most dedicated members. Even a basic belief in God is no longer shared. So maybe it’s time for those of us who are ordained to be more honest about our own struggles to believe.
When we church people talk about “what it means to be “the church,” we use lots of grand Scriptural and theological language. But our actual model for the church—both our image of what church is supposed to be and the way we organize to make it happen—tends to be based on more commonplace ideas. Perhaps it’s time to imagine a new model for the church.
If you’re from the Midwest as I am, you can probably recognize a “hook echo” on the TV weather—a hook shape visible on radar in the lower portion of a storm. A hook echo is a classic sign that a tornado is imminent. It is often confirmed by spotters on the ground. Or by you, standing on your front porch—it’s a Midwest thing!
If your congregation wants to grow, as most congregations today probably do, and if you think the best way to grow is to attract young adults and families with young children—because “young people are the future”—I have a few things I want you to know.
Most churches of any size have a process for saying “yes” to a set of goals we believe are in response to God’s call, whether that call be to grow in size or grow in the Spirit or to be more active in the community. But when we say “yes,” do we say it like we mean it? Or do we approach our goals as if they were New Year’s resolutions—expendable as soon as we get tired or busy or bored?
In my non-profit work, the answer was clear. When we set goals, we meant it! Goals adopted by the board were commitments, expected to be executed by me and the staff unless the board subsequently made a different decision.
Most of my congregations—both my clients and the small, rural churches for whom I preach—worry that their beloved church will not survive. But I keep working with them because, even as they age and their numbers dwindle, they surprise me with their capacity to adapt and innovate. In spite of everything, God’s church keeps showing up.
