A Place We Can Trust and Be Trusted
In strategic planning, congregations think a lot about their “brand.” What do people think of when they drive by or hear the church’s name? Do they associate the congregation with great music, inspiring preaching, effective social justice work, quality day care, or self-help group meetings? Lately, I have been recommending to my clients a brand that needs to be built by congregations across this country: A congregation where people can trust each other and will be trusted.